Galeries Lafayette Paris Haussmann

Ladurée at Galeries Lafayette Paris Haussmann

For the launch of Ladurée's new tea salon and pop-up store, I served as the communication liaison with Galeries Lafayette on behalf of Ladurée, managing a comprehensive 360° communication plan across both on- and offline channels.

1. Visual Content Creation
- Organisation and lead of photoshoot with photographer Thibaut Voisin at Galeries Lafayette Paris Haussmann.
- Creation of visuals for communication purposes (Galeries Lafayette & Ladurée): Website, social media, newsletter, press release and in-store displays etc.
- Creation of video content showcasing the artisans of the new boutique, designed by Claudia Ravn and Maison Suffren.

2. Social Media
- Design and execution of a joint social media plan to launch the Ladurée boutique and pop-up at the "Coupole" building.

3. Press
- Validation and distribution of a joint press release.

4. Influence
- Curation of influencer list with press agency for personalised one-to-one invitations.