Marionnaud Paris

Visual Brand Content Creation & Social Media Strategy for Marionnaud Paris. Objective: Strengthen the brand’s premium positioning, modernise its image by producing engaging content to enhance visibility and audience engagement.

1. Strategy & Consulting
- Audit of existing social media channels and optimisation recommendations
- Competitive monitoring and analysis of digital trends

2. Content Creation
- Production of visual content: videos and photos
- Creation of platform-specific content (social media and career platforms)

3. Brand Collaborations
- Point of contact for Trade brands featured on Marionnaud’s social media channels (Armani Beauty, Guerlain etc.)

4. Influence
- Curation of influencer lists with press agency for premium brand activations, including the launch of Guerlain’s new haircare line at Marionnaud