Netflix: Bridgerton Season 3

For the launch of Bridgerton Season 3, Maison Ladurée partnered with Netflix for an exclusive collaboration: Ladurée x Bridgerton, awarded "Best Food Collaboration 2025" by Licensing International France.

1. Key Responsibilities as Project Lead:
Development of a comprehensive global communication strategy with Netflix

Implementation of the communication plan across key international markets (France, UK, Germany, Switzerland, USA, UAE, Kuwait, Saudi Arabia, Qatar, Japan)

Main point of contact for the Netflix team (France & global)

2. PR & Influencer Strategy:
Global press release production

Bridgerton Première event organisation at Ladurée Champs-Elysées, including PR outreach and influencer engagement for the Netflix event

Influencer partnership management

3. Social Media Campaign:
Brand content creation dedicated to the Ladurée x Bridgerton collection to amplify the collaboration across different touchpoints