Netflix: Bridgerton Season 3

For the launch of Bridgerton Season 3, Maison Ladurée partnered with Netflix for an exclusive collaboration: Ladurée x Bridgerton, awarded "Best Food Collaboration 2025" by Licensing International France.

1. Key Responsibilities as Project Lead:
- Development of a comprehensive global communication strategy with Netflix
- Implementation of the communication plan across key international markets (France, UK, Germany, Switzerland, USA, UAE, Kuwait, Saudi Arabia, Qatar, Japan)
- Main point of contact for the Netflix team (France & global)

2. PR & Influencer Strategy:
- Global press release production
- Bridgerton Première event organisation at Ladurée Champs-Elysées, including PR outreach and influencer engagement for the Netflix event
- Influencer partnership management

3. Social Media Campaign:
- Brand content creation dedicated to the Ladurée x Bridgerton collection to amplify the collaboration across different touchpoints