Gemmyo

Collaboration Gemmyo x Ladurée

1. Event
- Organisation of Gemmyo's Mother’s Day event at Ladurée Champs-Élysées in Paris, hosting +50 guests, including Gemmyo co-founder Pauline Laigneau.
- Guests: Journalists, KOLs, and VIP contacts.
- Activities: Guests explored the secrets behind Gemmyo’s precious gems and experienced Ladurée’s renowned savoir-faire through an exclusive pastry-making class.

2. Content Creation
- Documention of the event and managed post-production. The final video was shared across three key accounts: @gemmyo, @paulinelaigneau, and @maisonladuree.

3. Communication
- Implementation of various social media activations and CRM newsletters to captivate the audience and drive opt-in lead generation.