Cordelia de Castellane

Ladurée Royale x Cordelia de Castellane
La Maison Ladurée has entrusted Cordelia de Castellane, Artistic Director at Dior Maison, with reimagining its iconic first location at 16 rue Royale. During this collaboration, I served as the primary point of contact for Cordelia de Castellane regarding communications.

1. Video Content:
Production of several videos to highlight the craftsmanship behind the reopening and the heritage of Ladurée's historic location.

2. Photoshoot:
Coordination of a photoshoot led by photographer Matthieu Salvaing.

3. Ladurée Royale Opening Event:
Organisation of a private lunch for 55 guests, including journalists, KOLs, and influencers. Coordination and briefing of a photographer to capture the event.

4. Press Release Creation:
Drafting a press release highlighting the rich tradition of 16 rue Royale, reimagined with a contemporary touch.