Ladurée Champs-Élysées

COMMUNICATION PLAN for the reopening of Maison Ladurée's flagship on the Champs-Élysées

1. Video creation
- Brainstorming of scenarios, organising shoots, content production, editing, and tracking the results.
- The video performance rank among the best organic Reels content since the creation of the @maisonladuree account with up to +170% reach increase.

2. Creation of a press release

3. Set-up of social media campaigns

4. One-to-one invitations with journalists and KOLs to discover the different experiences within the new flagship

5. Events
- Ladurée Champs-Elysées opening event
- Coordination of photographers & videographers with Midwest Productions, ©Hadrien Favreau.
- Seeding PR & Influencer listing for a 400-person event with entertainment.

Inauguration of dessert bar
- Planning and hosting a PR event with 15 journalists and an Influencer event with 15 bloggers.

Launch of Masterclass
- Organisation of an exclusive event featuring Executive Pastry Chef Julien Alvarez, catering to top tier journalists & influencers.