Ladurée Champs-Élysées

COMMUNICATION PLAN for the reopening of Maison Ladurée's flagship on the Champs-Élysées

1. Video creation
Brainstorming of scenarios, organising shoots, content production, editing, and tracking the results. The video performance rank among the best organic Reels content since the creation of the @maisonladuree account with up to +170% reach increase.

2. Creation of a press release

3. Set-up of social media campaigns

4. One-to-one invitations with journalists and KOLs to discover the different experiences within the new flagship

5. Events
Ladurée Champs-Elysées opening event
Coordination of photographers & videographers with Midwest Productions, ©Hadrien Favreau.
Seeding PR & Influencer listing for a 400-person event with entertainment.

Inauguration of dessert bar
Planning and hosting a PR event with 15 journalists and an Influencer event with 15 bloggers.

Launch of Masterclass
Organisation of an exclusive event featuring Executive Pastry Chef Julien Alvarez, catering to top tier journalists & influencers.